Have you ever spent a day wearing an uncomfortable bra where the underwire is digging right into your ribcage? Or, possibly worse, an ill-fitting pair of knickers? Nothing makes me more cross than having to constantly reach for my pants in order to pull them out of places they shouldn’t be going.
For a more detailed and absolutely hilarious description of this challenge, read chapter 5 of Caitlin Moran’s amazing book How To Be A Woman. It made me howl with laughter!
We believe very firmly that first and foremost your underwear has to be comfortable. Of course, we all want to be sexy and attractive but more importantly, we want to be able to breathe, to sit down (and also to change the world!) in our underwear. I doubt many men have knowingly bought and worn an uncomfortable pair of underpants. And neither should you.